A formal agreement that commits two or more companies to exchange or share their resources in order to produce and market a product is known as a(n)______________.
A) outsourcing alliance
B) task force alliance
C) continuous-process alliance
D) market structure alliance
E) strategic alliance

Question

Quizplus · Accepted Answer

A strategic alliance is a formal agreement that commits two or more companies to exchange or share their resources in order to produce and market a product.Most commonly,strategic alliances are formed because the companies share similar interests and believe they can benefit from cooperating.

A Formal Agreement That Commits Two or More Companies to Exchange