A sales manager follows up a complaint from a key customer with a letter to that customer.The letter describes the nature of the complaint and what the organization plans to do to resolve the situation and prevent its future occurrence.The sales manager's choice of a communication medium for the message is influenced by:
A) groupthink.
B) the need for a paper trail.
C) management by wandering around.
D) groupware.
E) MBO.

Question

Quizplus · Accepted Answer

A factor that affects the choice of a communication medium is the need for a paper or electronic trail or some kind of written documentation that a message was sent and received.

A Sales Manager Follows Up a Complaint from a Key