Gwen, a sales manager for Delicious Diets, knows it is important to:
A) Monitor the marketing environment
B) Predict how the environment might change
C) Develop strategies for changing marketing environments
D) Create plans for the sales function suited to environmental conditions
E) All of the above

Question

Quizplus · Accepted Answer

All of the above choices are important for a sales manager to consider in order to successfully navigate and adapt to the marketing environment. Monitoring the environment and predicting changes allows for a proactive approach, while developing strategies and creating plans suited to environmental conditions allows for a reactive approach. Both approaches are important for success in sales management.

Gwen, a Sales Manager for Delicious Diets, Knows It Is