Discontinuous changes are environmental changes so different from what has been experienced before that firms must take drastic strategic action in order to be successful.

Question

Quizplus · Accepted Answer

Discontinuous changes, also known as disruptive changes, are characterized by their unprecedented nature and require firms to fundamentally transform their strategies and operations in order to remain competitive. This can include changes in technology, consumer preferences, regulations, or other external factors that significantly impact the market.

Discontinuous Changes Are Environmental Changes So Different from What Has