Wilton is assessing the lifetime value of his customers. As part of his analysis, he will most likely assess:
A) The potential for new business
B) Current advertising costs
C) Past indirect sales costs
D) Time delay order processing
E) All of the above

Question

Quizplus · Accepted Answer

Assessing the potential for new business is a key part of determining the lifetime value of customers. While the other factors listed may be important in assessing overall business costs and efficiency, they are not necessarily directly tied to the lifetime value of customers.

Wilton Is Assessing the Lifetime Value of His Customers