Jerry wants to measure marketing productivity. He will focus on:
A) Gross revenue minus overhead
B) Sales or profit per unit of marketing effort
C) Marketing costs divided by sales
D) Order processing time versus return on assets managed
E) Direct selling costs

Question

Quizplus · Accepted Answer

Option B, Sales or profit per unit of marketing effort, is the best choice for measuring marketing productivity. This metric calculates the amount of sales or profit generated per unit of marketing effort expended. It helps to assess the effectiveness of the organization's marketing efforts, and how efficiently it is allocating its resources to generate sales or profit. Options A, C, D, and E do not directly measure marketing productivity and may not provide an accurate picture of the return on investment from marketing efforts.

Jerry Wants to Measure Marketing Productivity