Which of the following statements about marketing cost analysis is True?
A)Marketing productivity focuses on the sales or profit output per unit of production input
B)The purpose of marketing cost analysis is to estimate customer relationships by territory,customer and channel of distribution
C)When given a choice,sales manager prefer to use marketing cost analysis more than sales analysis for managing the sales function
D)Marketing cost analysis focuses on the results achieved to determine if the returns justify the expenditures
E)Any accounting system can be easily adapted to give the information needed for a marketing cost analysis

Question

Quizplus · Accepted Answer

Marketing cost analysis focuses on evaluating the outcomes achieved in terms of sales, profits or other marketing objectives and comparing them with the cost incurred. It is done to determine if the returns justify the expenses. Options A, B, C, and E are incorrect as they do not accurately describe the purpose or focus of marketing cost analysis.

Which of the Following Statements About Marketing Cost Analysis Is