An argument that supports the contribution-margin approach is the fact that most marketing phenomena are highly interrelated.

Question

Quizplus · Accepted Answer

The contribution-margin approach takes into account the interrelationships between different aspects of marketing, such as pricing, sales volume, and variable costs. By analyzing these interrelationships, businesses can make more informed decisions about how to allocate resources and maximize profits. This approach is particularly useful in industries where pricing is a key driver of demand and where there are multiple products or services that are closely related.

An Argument That Supports the Contribution-Margin Approach Is the Fact