Marketing costs analysis cannot help managers identify opportunities for increasing the effectiveness of marketing expenditures.

Question

Quizplus · Accepted Answer

Marketing costs analysis can help managers identify opportunities for increasing the effectiveness of marketing expenditures by identifying areas where costs can be reduced or redirected towards more effective strategies. Analysis can also reveal which marketing channels or campaigns are producing the best results, allowing managers to focus their efforts on those areas.

Marketing Costs Analysis Cannot Help Managers Identify Opportunities for Increasing