When a company recognizes that the needs of one market segment is not the same as another and accordingly customizes its product offerings, it is said to be pursuing:
A)stuck-in-the-middle strategy.
B)rapid-growth strategy.
C)differentiation strategy.
D)focus strategy.
E)low-cost strategy.

Question

When a company recognizes that the needs of one market segment is not the same as another and accordingly customizes its product offerings, it is said to be pursuing:
A)stuck-in-the-middle strategy.
B)rapid-growth strategy.
C)differentiation strategy.
D)focus strategy. 
E)low-cost strategy.

Quizplus · Accepted Answer

This is an example of a differentiation strategy, where the company recognizes the unique needs and preferences of different market segments and customizes its products or services to meet those specific demands. This allows the company to create a perceived unique value for its offerings and charge a premium price for it. The other options, such as stuck-in-the-middle, low-cost, focus, and rapid-growth strategies, do not adequately capture the essence of the scenario described in the question.

When a Company Recognizes That the Needs of One Market