Which of the following statements is true in the context of growing industries?
A)Innovators and early adopters have the same customer needs as the early majority.
B)Innovators and early adopters are typically reached through specialized distribution channels.
C)Reaching the early majority seldom requires advertising and is usually achieved through word of mouth.
D)Companies serving innovators need to have large-scale mass production and very low prices.
E)Companies competing in an embryonic market typically pay more attention to increasing the reliability of a product than to its performance.

Question

Quizplus · Accepted Answer

Innovators and early adopters often have specialized needs and are more likely to be reached through specialized distribution channels, such as trade shows or industry events. Reaching the early majority often requires mass marketing efforts, such as advertising and product promotions.

Which of the Following Statements Is True in the Context