A fragmented industry is one composed of a:
A)single large company that has the power to determine prices.
B)large companies and their subsidiaries.
C)large number of small and medium-sized fmns.
D)companies that operate in different locations across the world.
E)a small number of single proprietorships.

Question

Quizplus · Accepted Answer

A fragmented industry is characterized by the presence of a large number of small and medium-sized firms operating in the market. These firms have limited market share and are not dominant enough to determine prices or influence the market. There is no single large company that has the power to control the market, and there may be little coordination among the players in the market.

A Fragmented Industry Is One Composed of A