To help buyers see the many different uses for Howlin' coyote chili, the company has
A)sponsored a recipe contest with the first prize being a trip for two to Mexico.
B)offered recipes on the inside of the packages, at in-store demonstrations, and on coupons.
C)used a "buy-one-get-one-free" promotion.
D)sponsored a series of short but informative commercials on the Cooking Channel.
E)published small full-color illustrated pamphlets as buyer incentives to its wholesalers.

Question

Quizplus · Accepted Answer

Offering recipes on the inside of the packages, at in-store demonstrations, and on coupons would be the most effective way to showcase the different uses of Howlin' coyote chili. These methods would directly reach the target market and provide them with inspiration for incorporating the product into their meals. The other options may also be useful marketing efforts, but they may not be as effective in promoting product usage.

To Help Buyers See the Many Different Uses for Howlin