Robert could not buy his Principles of Marketing text this semester by the first day of class if the bookstore did not accept credit cards.With his credit card, he was able to have the book for his first marketing class.The credit card created __________ utility for Robert.
A)form
B)time
C)price
D)possession
E)place

Question

Quizplus · Accepted Answer

Possession utility refers to the satisfaction or value a customer derives from owning or possessing a product. In this case, Robert was able to possess the Principles of Marketing text by using his credit card to purchase it, creating possession utility. This utility relates to the availability of the product, which the credit card made possible by providing Robert with the means to purchase the book. The other types of utility, such as form, time, price, and place, do not necessarily apply in this scenario.

Robert Could Not Buy His Principles of Marketing Text This