Which of the following statements is an example of form utility?
A)An iPhone with a large selection of new "apps"
B)Stamp vending machines that are located in drug stores
C)A service station that has a 24-hour ice machine available for use even when the station is closed
D)A cell phone company that offers six-month financing, same as cash
E)A gourmet shop that offers a home delivery service

Question

Quizplus · Accepted Answer

Form utility refers to enhancing the product by improving its design, features, and packaging, which in turn adds value to the product. In this case, an iPhone with a large selection of new "apps" adds value and convenience to the product, making it more desirable to customers.

Which of the Following Statements Is an Example of Form