Which of the following statements about the marketing concept era is most accurate?
A)The marketing concept era can actually trace its roots to early Greek culture.
B)During the marketing concept era, companies tried to satisfy the needs of consumers while also achieving the organization's goals.
C)During the marketing concept era, companies tried to satisfy the wants of the consumer no matter what.
D)During the marketing concept era, companies believed if you produced as much as you could, at the highest quality level, for the lowest price, the product would sell itself.
E)All U.S.firms are now operating with a marketing concept era philosophy.

Question

Quizplus · Accepted Answer

During the marketing concept era, companies tried to satisfy the needs of consumers while also achieving the organization's goals. This era focused on understanding the needs and wants of consumers and then developing marketing strategies to meet those needs while also achieving company goals. However, this concept did not prioritize satisfying every want of the consumer at any cost. It balanced the needs and wants of the consumer with the goals and capabilities of the organization. Additionally, while many companies today strive to operate with a marketing concept philosophy, not all U.S. firms have adopted this approach.

Which of the Following Statements About the Marketing Concept Era