FIGURE 5-12
-When OMEGA Watches use spokespeople like Cindy Crawford shown in Figure 5-12 above, it believes she is a(n) __________ who can influence the purchase decision of its target market.
A)spokesperson
B)champion
C)opinion leader
D)baby boomer
E)caveat emptor

Question

FIGURE 5-12 
-When OMEGA Watches use spokespeople like Cindy Crawford shown in Figure 5-12 above, it believes she is a(n) __________ who can influence the purchase decision of its target market.
A)spokesperson 
B)champion 
C)opinion leader 
D)baby boomer 
E)caveat emptor

Quizplus · Accepted Answer

The Answer of FIGURE 5-12 
-When OMEGA Watches use spokespeople like Cindy Crawford shown in Figure 5-12 above, it believes she is a(n) __________ who can influence the purchase decision of its target market.
A)spokesperson 
B)champion 
C)opinion leader 
D)baby boomer 
E)caveat emptor

FIGURE 5-12 -When OMEGA Watches Use Spokespeople Like Cindy Crawford Shown in Crawford