In the VALS system, two segments stand apart.This consumer group are called the __________ group.
A)ideals-motivated
B)achievement-motivated
C)self-expression-motivated
D)rewards-success motivated
E)high-and low-resource motivated

Question

Quizplus · Accepted Answer

The high-and low-resource motivated group stands apart in the VALS system. This group is defined by their lack of financial and social resources and their focus on meeting basic needs and fulfilling immediate wants. They are subdivided into two segments: Survivors (low-resource) and Strugglers (high-resource).

In the VALS System, Two Segments Stand Apart