The famous experiment wherein Dr.Pavlov presented dogs with food at the same time he rang a bell, resulted in dogs that salivated when the bell was rung, even when food was not presented.What principle related to consumer behavior did this research involve?
A)changing antecedent states
B)the scientific method
C)behavioral learning
D)programmed responsive reasoning
E)cognitive dissonance

Question

Quizplus · Accepted Answer

The experiment by Dr.Pavlov is an example of classical conditioning, a technique used in behavioral learning. Classical conditioning involves pairing a stimulus that naturally elicits a response with a neutral stimulus, resulting in the neutral stimulus also eliciting the response over time. In this case, the food was the natural stimulus that elicited salivation, and the bell was the neutral stimulus that eventually also elicited salivation. This principle is important in studying consumer behavior as it can help marketers understand how to associate a product or brand with a desirable behavior in the minds of consumers.

The Famous Experiment Wherein Dr