Five situational influences have an impact on a consumer's purchase decision process: purchase task, social surroundings, physical surroundings, antecedent states, and __________.
A)competition
B)temporal effects
C)perceived value
D)independent variables
E)economic effects

Question

Quizplus · Accepted Answer

Temporal effects refer to the time of day, time available for shopping, and the time of year, which can all influence a consumer's purchase decision process.

Five Situational Influences Have an Impact on a Consumer's Purchase