In which stage of the consumer purchase decision process would a consumer ask, "Is installation included in the price of this HDTV?"
A)problem recognition
B)information search
C)alternative evaluation
D)purchase decision
E)evaluation

Question

Quizplus · Accepted Answer

The consumer is in the information search stage, as they are looking for more specific details about the product, including whether installation is included in the price. This question suggests that the consumer has already identified a need or desire for an HDTV, and is now seeking information about different options and their features. The alternative evaluation stage comes after information search, and involves comparing different products and deciding which one to purchase. The purchase decision stage involves actually choosing and buying the product, while the evaluation stage comes after the purchase and focuses on the consumer's satisfaction with the product.

In Which Stage of the Consumer Purchase Decision Process Would