FIGURE 5-1
-Figure 5-1 above represents the five stages of the purchase decision process.Cell "C" represents the
A)problem recognition stage.
B)information search.
C)alternative evaluation.
D)purchase decision.
E)postpurchase behavior.

Question

FIGURE 5-1 
-Figure 5-1 above represents the five stages of the purchase decision process.Cell "C" represents the
A)problem recognition stage. 
B)information search. 
C)alternative evaluation. 
D)purchase decision. 
E)postpurchase behavior.

Quizplus · Accepted Answer

Cell "C" represents the alternative evaluation stage, where consumers compare different products or brands based on attributes and decide which one best meets their needs.

FIGURE 5-1 -Figure 5-1 Above Represents the Five Stages of the Purchase