In terms of the buying center, Lands' End quality assurance personnel would assume the role of __________.
A)gatekeepers
B)deciders
C)buyers
D)influencers
E)users

Question

Quizplus · Accepted Answer

Quality assurance personnel would typically assume the role of influencers in the buying center. They would be involved in the decision-making process by providing information and recommendations to the deciders and buyers, but they would not have the final say in purchasing decisions (which would be made by the deciders and buyers). The gatekeeper role is typically held by individuals who control access to information or resources, and the user role involves those who will ultimately use the product or service being purchased.

In Terms of the Buying Center, Lands' End Quality Assurance