June Golden is part of the buying center for a large manufacturer.Her field of expertise is logistics and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway (a very large trucking firm) regularly buys June's secretary lunch.The representative does this because he views the secretary as a(n) __________ and he wants to be sure that information about his company reaches June.
A) gatekeeper
B) decider
C) influencer
D) obstructionist
E) power-broker
Correct Answer:
Verified
Q121: In a buying center, _ have the
Q123: In a buying center, _ affect the
Q123: A computer company salesperson invites the IT
Q124: In a buying center, _ have formal
Q129: As in the consumer decision process, evaluation
Q130: The person who assumed the _ role
Q131: Within the buying center, influencers are people
Q132: Buy classes refer to
A)three types of organizational
Q133: FIGURE 6-3 Q162: People who control the flow of information
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