A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.Global brands have the same product formulation or service concept, deliver the same benefits to consumers, and use consistent advertising across multiple countries and cultures.However, adaptations of global brands are made
A)if required by government regulations in the host market, but for no other reason.
B)only in its initial introduction into a market and only until the brand is recognized.
C)by domestic competitors causing brand confusion and loss of market share.
D)only when necessary to better connect the brand to consumers in different markets.
E)when there is a serious drop in market share.

Question

Quizplus · Accepted Answer

Global brands may need to make adaptations to better connect with consumers in different markets, such as adjusting packaging or messaging to account for cultural differences. However, the core product or service remains the same, along with the overall brand identity and marketing approach. Adaptations are made strategically to ensure the brand remains consistent and recognizable across different regions.

A Global Brand Is a Brand Marketed Under the Same