The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as
A)product perception.
B)relative positioning.
C)competitive positioning.
D)product positioning.
E)selective perception.

Question

Quizplus · Accepted Answer

Product positioning refers to the place a product holds in the minds of consumers on important attributes relative to competitive products. It involves creating an image or identity in the minds of target customers for the product. Product positioning helps a brand to differentiate itself from its competitors and create a unique identity that resonates with the target audience.

The Place a Product Occupies in Consumers' Minds on Important