A market-product grid is a framework to relate the __________ to products offered or potential marketing actions by an organization.
A)estimated expenses for products sold
B)total anticipated revenue
C)total anticipated profit
D)market share of the closest competitor
E)market segments of potential buyers

Question

Quizplus · Accepted Answer

A market-product grid relates market segments of potential buyers to products offered or potential marketing actions by an organization. The grid helps identify opportunities for growth by analyzing the current market segments and potential products or marketing actions that could appeal to those segments. The other choices (A, B, C, D) do not accurately describe the purpose or components of a market-product grid.

A Market-Product Grid Is a Framework to Relate the __________