Segmentation which is based on some objective physical, measurable, or other classification attribute of prospective customers is referred to as
A)personality segmentation.
B)demographic segmentation.
C)usage segmentation.
D)needs segmentation.
E)behavioral segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market into groups based on objective physical or measurable characteristics such as age, gender, income, education, occupation, etc. Personality, usage, and needs segmentation are all based on subjective factors. Behavioral segmentation identifies groups based on their behaviors or actions.

Segmentation Which Is Based on Some Objective Physical, Measurable, or Other