Criteria for forming segments involve both similarities and differences.Which of the following statements is most accurate?
A) Within a segment, the needs of potential buyers should be different; among segments, the needs of buyers should be similar.
B) Within a segment, the needs of potential buyers should be similar; among segments, the needs of buyers should be different.
C) The needs of buyers should be different, both between segments and within segments.
D) The needs of buyers should be the same, both between segments and within segments.
E) If there are any differences at all, you should segment your market.

Question

Quizplus · Accepted Answer

Segmenting based on similarities in needs within a segment allows for more effective targeting and efficient use of marketing resources. However, there should also be differences among segments to ensure that the company is reaching multiple distinct markets with unique needs and preferences. Therefore, the statement that within a segment, the needs of potential buyers should be similar; among segments, the needs of buyers should be different is most accurate.

Criteria for Forming Segments Involve Both Similarities and Differences