Street & Smith publishes the same baseball magazine with exactly the same stories but with 16 different covers to appeal to baseball fans in 16 different regions of the U.S.Four samples are shown in Figure 9-2 above.What is the market segmentation strategy?
A)psychographic segmentation
B)outlet-type segmentation
C)demographic segmentation
D)behavioral segmentation
E)geographic segmentation

Question

Quizplus · Accepted Answer

The market segmentation strategy used by Street & Smith is geographic segmentation, as they are appealing to different regions of the US with different covers to better resonate with the local audience.

Street & Smith Publishes the Same Baseball Magazine with Exactly