E-Bay has many different groups on its Web site.Groups range from Collectors Clubs to the e-Bay Community Cookbook group.E-bay uses a __________ strategy to reach several different market segments.
A)product sampling
B)product extrapolation
C)product differentiation
D)usage segmentation
E)behavioral segmentation

Question

Quizplus · Accepted Answer

E-Bay uses product differentiation to reach different market segments by offering groups that cater to specific interests and hobbies, such as Collectors Clubs and the e-Bay Community Cookbook group.

E-Bay Has Many Different Groups on Its Web Site