A prototype is a(n)
A) a scaled-down version of the new product, used in concept testing to identify any changes that need to be made prior to full commercialization.
B) a full-scale operating model of the product under development.
C) a sample product given to prospective customers and opinion leaders used to generate awareness prior to the product's full scale release.
D) a full-scale operating model of the product given to consumers to use in field testing.
E) an operating model of a product produced in multiple shapes, colors, and sizes in order to determine which version of the product customers like best.
Correct Answer:
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