The addition of Clorox II bleach to Tide laundry detergents is an example of
A)discontinuous innovation.
B)phased innovation.
C)continuous innovation.
D)gradual innovation.
E)dynamically continuous innovation.

Question

Quizplus · Accepted Answer

Continuous innovation refers to a slight modification of an existing product, such as adding Clorox II bleach to Tide detergents, which does not require consumers to learn new behaviors.

The Addition of Clorox II Bleach to Tide Laundry Detergents