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Which of the Following Statements About Product Lines Is Most

Question 144

Multiple Choice

Which of the following statements about product lines is most accurate?


A) An advantage of a narrow product line is the ability to have a greater gap between price points.
B) Product line refers to consumer products; product mix refers to industrial products.
C) An advantage of broad product lines is the increased likelihood of gaining access to large retail chain distributions.
D) A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
E) A broad product line reduces the need for products to be linked by usage or customer base.

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