A product line is a group of products that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.
A)are made of similar component parts
B)are sold to the same customer group
C)require high levels of R & D
D)always carry the same brand name
E)are all convenience goods

Question

Quizplus · Accepted Answer

A product line is closely related to a class of needs and the needs can be satisfied by selling products to the same customer group. Therefore, option B is the correct answer. Option A can also be a factor in some cases where the products are made of similar components, but it is not the defining characteristic of a product line. Option C is irrelevant to the definition. Option D is not always true, as some product lines can have different brand names. Option E limits the definition to only convenience goods, which is not accurate as product lines can include different types of goods.

A Product Line Is a Group of Products That Are