Services can be classified in several ways, according to whether they are profit or nonprofit, whether they are government sponsored, and
A)whether they are delivered by people or equipment.
B)their organizational culture.
C)their use of internal marketing.
D)whether they are environmentally involved.
E)whether they are owned by individuals or corporations.

Question

Quizplus · Accepted Answer

This is the most common and widely used classification for services, based on the way they are delivered. Services that are delivered by people, such as haircuts, medical treatments, and consulting services, are called people-based services. On the other hand, services that are delivered through equipment or technology, such as ATMs, vending machines, and online services, are called equipment-based services. This distinction is important because it affects issues such as service quality, customer interaction, and customization.

Services Can Be Classified in Several Ways, According to Whether