Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.
A)services
B)enhancements
C)performance factors
D)marketing activities
E)customer facilitation

Question

Quizplus · Accepted Answer

The definition provided clearly matches that of services, making it the most appropriate choice. The other options do not accurately describe the concept. Enhancements could refer to improvements made to a product or service, performance factors could be metrics for evaluating performance, marketing activities are the activities performed to promote the product or service, and customer facilitation refers to assistance provided to customers in using the product or service.

Intangible Activities or Benefits That an Organization Provides to Satisfy