Four cost concepts are important in pricing decisions: total cost, fixed cost, variable cost, and __________ cost.
A)dividends
B)liquidity
C)discretionary
D)unit variable
E)marginal

Question

Quizplus · Accepted Answer

Unit variable cost is the cost per unit of product or service, which helps in determining the contribution margin and break-even point. It is an important consideration in pricing decisions as it affects the profitability of each sale.

Four Cost Concepts Are Important in Pricing Decisions: Total Cost