To calculate _________, you would compute: (Perceived benefits / Price).
A)value
B)total revenue
C)marginal revenue
D)average revenue
E)break-even point

Question

Quizplus · Accepted Answer

This formula represents the customer's perceived value or perceived benefits compared to the price they pay. It is commonly used in marketing and pricing strategies to determine the optimal price for a product or service. The higher the perceived benefits in relation to the price, the better the value proposition of the product or service.

To Calculate _________, You Would Compute: (Perceived Benefits / Price)