The degree of service provided to the customer from three types of retailers: self-, limited-, and full-service.This retail classification is referred to as _________.
A)involvement
B)level of service
C)service commitment
D)customer obligation
E)degree of commitment

Question

Quizplus · Accepted Answer

The retail classification based on the degree of service provided to the customer is referred to as level of service. Self-service retailers require customers to perform most of the activities, while limited-service retailers provide some services, and full-service retailers provide a wide range of services to customers, including personal assistance.

The Degree of Service Provided to the Customer from Three