The four utilities offered to consumers through retailing are
A)time, place, form, and possession.
B)product, price, place, and promotion.
C)form, possession, time, and performance.
D)convenience, consistency, competition, and choice.
E)convenience, performance, possession, and form.

Question

Quizplus · Accepted Answer

The four utilities offered to consumers through retailing are time (making products available when customers want to purchase them), place (making products available where customers want to purchase them), form (converting raw materials into finished products), and possession (helping customers take ownership of products by providing payment options and delivery services). Option A correctly lists these four utilities.

The Four Utilities Offered to Consumers Through Retailing Are