What do we mean by the phrase 'the medium is the message'?
A) Effective communication occurs when people are neither too quiet nor too loud.
B) Effective listeners should look for nonverbal cues to decipher the sender's true meaning.
C) Effective communicators use several channels to transmit the intended meaning.
D) The communication channel selected transmits meaning beyond the message content.
E) None of these describes this phrase.

Question

Quizplus · Accepted Answer

The phrase "the medium is the message" means that the medium through which a message is conveyed (such as television, radio, or print) has a significant impact on the message itself, often shaping how it is perceived and interpreted by the audience. In other words, the communication channel selected can transmit meaning beyond the literal message content, becoming a vital part of the message itself.

What Do We Mean by the Phrase 'The Medium Is