Which of these statements about behavior modification is FALSE?
A) Behavior modification programs are most effectively implemented where work behavior is observable.
B) Behavior modification considers the contingencies and schedules of reinforcement.
C) The reinforcer used in some behavior modification programs tends to lose its effectiveness over time.
D) Behavior modification theory argues that employee beliefs and attitudes cause behavior.
E) A-B-C analysis considers what happens before and after the behavior.
Correct Answer:
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