Beverly Vaughn recently gave a presentation on "The Benefits of Investing in Frank Middleton Mutual Funds." The seminar was a big success and Vaughn gives its credit to careful analysis of the audience's psychographic characteristics.Which of the following characteristics does the analysis most likely indicate?
A) Over 40 percent of the audience believes in ensuring security during old age.
B) Over 70 percent of the group members are scientists with Ph.D. degrees.
C) At least 20 percent of the audience members are nearing retirement age.
D) Nearly 35 percent of the participants are from Asian backgrounds.
E) Approximately 25 percent of the audience's participants are women.

Question

Quizplus · Accepted Answer

Psychographic characteristics are qualitative rather than quantitative. Values, beliefs, goals, and lifestyles are examples of psychographic characteristics. Knowing such characteristics of an audience helps find things which are important to them and allows one to choose information and benefits that the audience will find persuasive.

Beverly Vaughn Recently Gave a Presentation on "The Benefits of Investing