How Should Emotional Appeal in Fund-Raising Messages Be Used

How should emotional appeal in fund-raising messages be used?

A) Using a mild appeal to convince people and avoid offending them
B) Creating emotional appeal by a generic group instead of specifics
C) Using sensory details to help people connect to a cause
D) Using a long-winded style because it evokes interest in a reader
E) Using wordiness which is crucial in making a document appealing