Lisa Edwards is an advertising executive and needs to give a presentation on launching a line of spring clothing.She knows that her presentation needs to present important statistics and figures to support her arguments.However,she intends to convince her audience primarily by using emotional appeal.Which of the following sentences can help her in connecting with the audience through emotional appeal?
A) "We will save 20 percent labor costs if we launch our line by mid-September."
B) "We have a total of 20 years of experience in advertising in the country."
C) "We will use eco-friendly raw materials to help conserve the environment."
D) "We have an experience of working with companies like Campbell and Co."
E) "We strive to achieve a profit of $85,000 from our spring line of clothing."

Question

Quizplus · Accepted Answer

People do not make decisions based on logic alone. Emotional appeal means making the audience want to do what a communicator asks.

Lisa Edwards Is an Advertising Executive and Needs to Give