Which of the following guidelines need to be followed while writing sales reports?
A) Understanding the buyer's requirements and priorities
B) Using technical terminology and jargon which indicate expertise
C) Assuming that the buyer will understand benefits of products
D) Indicating benefits only for specific, important products or services
E) Using me-attitude to present benefits which indicates confidence

Question

Quizplus · Accepted Answer

While writing sales reports, it is important to understand the buyer's priorities. One should avoid using technical jargon and indicate benefits for all products using you-attitude. In addition, one should use a language appropriate for the audience and make sure the proposal presents the goods or services as solving the problem that the audience perceives.

Which of the Following Guidelines Need to Be Followed While