Gfk MRI's Starch Ad Readership Studies interviews respondents and then classifies them as noted,associated,read-some,or read-most readers according to specific definitions.
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Q1: Physiological measures such as galvanic skin response
Q2: Gallup & Robinson provides recall testing of
Q4: Measuring message effectiveness is not a difficult
Q8: The two general forms of advertising research
Q9: An advertisement that achieves a Starch score
Q13: A good copy testing system is one
Q14: Starch measures the primary objective of a
Q16: Message research comes in two general forms:
Q17: A basic assumption of the Starch procedure
Q20: Recognition taps a more superficial level of
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