One of the functions retailers undertake to increase the customer's perception of value is providing services.Which of the following would be an example of that activity?
A) Ignoring the competition
B) Increasing employee pilferage
C) Performing a situation analysis
D) Selling on the Internet as an additional channel
E) None of the available answers are correct.

Question

Quizplus · Accepted Answer

Selling on the Internet as an additional channel is an example of providing services to increase the customer's perception of value. This allows customers to conveniently shop online and have access to a wider range of products, which ultimately increases their satisfaction with the retailer. Choices A, B, and C are not related to providing services to increase customer perception of value.

One of the Functions Retailers Undertake to Increase the Customer's