Procter and Gamble hired Lyle to work with Walmart to help better satisfy the consumers' cleaning supply needs and balance assortments for the category.Which of the following could best describe Lyle's position?
A) Assortment manager
B) Category captain
C) Category manager
D) Category vendor
E) Product supervisor

Question

Quizplus · Accepted Answer

Lyle's position is best described as a category captain because he is working with Walmart to improve the cleaning supplies category and balance assortments to better satisfy consumers' needs. Category captains are typically appointed by manufacturers to work closely with retailers to improve sales and profits in a particular category.

Procter and Gamble Hired Lyle to Work with Walmart to Help